The role of social media in promoting through stories
I think social media platforms like Instagram and TikTok are perfect for creating stories that can capture attention and form an emotional connection with customers. Using storytelling helps brands not just sell products, but create unique and memorable moments that stick in consumers' minds. Especially on platforms like Instagram, where visual content plays a key role, it's important to build a narrative that is easily digestible and engages the user. How, for example, do apparel brands use storytelling to stand out from the competition? They can use different approaches: for example, showing the brand's history, how it came about, what makes it unique, or telling the process of creating each product. This article from https://www.bbntimes.com/society/the-power-of-storytelling-selling-clothes-with-unique-narratives looks at how apparel brands use unique stories to engage customers and stand out from conventional advertising campaigns. Stories help create an atmosphere and a sense of belonging to something bigger, which essentially turns the buying process into more than just a transaction.
On TikTok, for example, content with a story is often easier to embrace because the platform allows you to share short, dynamic videos. It can be something funny, inspirational, or even educational. Instagram, on the other hand, emphasizes visuals more, and that's important for brands too, as they need to grab attention from the first seconds. The key is not only to tell a story, but also to find a format that works for a specific audience. In general, stories certainly play a role, but content should still be relevant and appropriate for the platform on which it is posted.